Thursday, June 17, 2010
What on earth is S&S thinking? The idea of surfacing content on the web - fantastic! Allowing readers to sample and engage with their authors works - marvelous! The only problem is that they build S&S websites in verticals to do this. Hey - friends at S&S - there are ALREADY communities of readers interested in these topics. Your challange - really, your AUTHORS challange - is to engage them where they are. GO FISHING WHERE THERE ARE FISH. Nobody cares about tipsonhealthyliving.com, for goodness sakes.