Wednesday, May 6, 2009
The Reading Revolution?
Low cost - highly portable - ubiquitous availability - huge audience. Ebooks? Nah, I'm talking about the mass market paperback revolution of the 1950's. I'm not quite old enough to remember, but were Scribner and Cerf wailing about maintaining the price point for the 'book' - even though the container was clearly different? In fact, affordability and the fact that you could buy them in the pharmacy, train station and newsstand were critical to building the audience for the Irving Wallace's of that era. Does not the ebook - in all its permutations, and all its formats - hold the promise of repeating history and again amplifying author platforms, expanding audiences and engaging new fans? Publishers - drop those prices on ebooks. Authors - INSIST on it, for your own sake. Your audience will multiply.