Thursday, January 22, 2009
What's the Matter with Publishing? This is what's RIGHT!
Nice piece from Lev Grossman in TIME. The missing link - he implies, but isn't explicit ... so I will be ... is that authors who connect with their audience and motivate them to become advocates will be successful! IT DOESN'T MATTER if there is a little house or a rooster on the spine. Publishers no longer are the filter through which all transactions travel. Authors can speak directly to their readers. Authors can establish relationships with retailers. Authors can design and print and publicize books. Oh - one thing - printing and shipping books isn't "20th century" as Lev says - more like 17th century.