Wednesday, November 19, 2008

blogs=books?

Interesting post on 26th Story today. I commented there.

Wednesday, November 12, 2008

books=gifts

Are you kidding me? This is what Random House thinks will help drive their business this fall?

C'mon guys. Nothing Random House, Harper, S&S, Penguin can do or say will motivate someone to buy a book. ITS THE AUTHOR, my friends.

The publishers have privileged relationships with the retailers and the media. The author has a privileged relationship with the reader. The author must take ownership of the sell-out of the store.

Publishers are great at bringing the content and package together, getting the books into stores and facilitating the authors connection to the reader through media. But the author needs to engage and motivate readers directly if they expect to sell books. There are so many ways to do that in addition to the rare and precious face to face opportunities - and Random House would be well served (and do right by their authors) by working with them on this aspect of the publishing process.

Saturday, November 1, 2008

Cookstr: Invoking my Universal Law of Content

Excited to see today's NYT article on Will Scwalbe's Cookstr. The site isn't live yet, but it sounds like Will is leveraging the content exactly as I've described in my Universal Law of Content:

The content is the content. It is free in html and available on an episodic basis. It has a cost when it is permanent (.pdf, book, magazine) and searchable.

I have a beautiful daikon radish in my refrigerator. Not quite sure how I might deploy that, but I'd love to be able to search Cookstr and get a couple of ideas. And you know what? When I have a relationship with Cookstr, and I know I'll find good ideas - you can bet I'll be willing to pay to print out a recipe or even click to order. One thing I'm probably not doing - going down to ye olde bookshop to search through an endless sea of cookbooks. That ship has sailed, mates.

BTW- one correction to the article. Looks like upwards of 2,000 cookbooks published annually (piece said 400).